Place refers to the point of sale and distribution of the product or service. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. Place may be a retail store, a national distributor network, an e-commerce Web site, or a direct mail catalog.
Few companies use a single place for transacting business with customers. Many have market channels through which they meet customers; the more numerous and effective these channels are, the greater the opportunities to make sales.
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